Journal
Styles Our Customers Feel Beautiful In
After years of struggling to find beautiful printed bikinis suited to a womens figure, I decided to create Isla In Bloom swimwear. A label that would place a high importance on quality of fit to ensure our wearers felt their most confident whilst relaxing on their local beach or holidaying on a summer vacation. For women to feel their best, I knew the construction of the bikinis was key.
Creating Isla In Bloom Swimwear
I had the idea to create my own sustainable swimwear label after struggling to find beautiful, brightly printed bikinis that were eco conscious, ethically made and most importantly, suited to a woman’s figure. Having a love for colour, I found myself purchasing bikinis from fast fashion surf brands as they were the brands producing swimwear of this type. But the fit was never quite right.